Green has an image problem. It’s as if, after the beautiful shot of Earth from space made the rounds, the eco-movement figured that no better picture was available… so why bother to keep up the aesthetics?
But beauty is important. When I interviewed Bryan Welsh, publisher of Mother Earth news, he said that, “Beauty should be a primary ingredient of every human endeavor,” Beauty reinforces our connection to each other, energizes us to see a future with more positives, and gives us the inspiration to work through the tough details to create that future.
A new book addresses two central ideas at the same time: hidden cost, and aesthetics. This is from the description: “Cause and Effect…reveals a contemporary visual language for sustainability,” Great idea.
You can check out the book and skim it on this page.